Online advertising has gone through incredible growth in the last few years and social advertising. The best thing about Facebook advertising is that it can be very well-targeted. The Facebook ad campaign can be targeted to:
- Age group;
- Work place;
- Relationship status;
- Connections (fan page, event or group) – this means you can for example target fans of your competitor;
- Friends’ connections;
Facebook ad pricing works on an auction system just like Google ads. You place a bid to tell Facebook how much you are willing to pay per click (CPC), or per thousand people who will potentially see your ad (CPM). Your actual cost will depend on how many other people are bidding for the same demographics or keywords.
Read more, free eBook: HOW TO CREATE EPIC FACEBOOK ADS
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