Trends in US and Europe: Facebook via Mobile Phone

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An analysis from comScore shows that Facebook & Twitter brands have developed a growing mobile audince. On average, slightly more than half of US smartphone owners (50.9%) and 31.7% of European smartphone owners accessed Facebook on their device in the three-month period ending June 2011. Meanwhile, Twitter reached 12.5% of the smartphone audience in the US and 7.4% of the European smartphone audience.

Read more, free Ebook: 45 AMAZING SOCIAL MEDIA CHARTS & GRAPHS TO SELL MANAGEMENT

For further information about workshops, one2one training and our Social Media Connect  distribution service call 02380 768495 or email socialmedia@workzmarter.com.

Calls-to-action should be in every one of your marketing tactics

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Calls-to-action should be used in each and every one of your marketing tactics: emails, social media updates, press releases, trade shows etc.
The fastest way to grab someone’s attention is by making your call to action stand out from the rest of the page and making it dominant. Good writing matters in marketing; being able to articulate ideas clearly is key to capturing the attention of prospects. This rule is crucial when it comes to calls-to-action also the size it is important too.
Your call-to-action needs to be above the fold so viewers don’t have toscroll down in order to see it.

Read more, free Ebook: MASTERING THE DESIGN AND COPY OF CALLS-TO-ACTION

For further information about workshops, one2one training and our Social Media Connect  distribution service call 02380 768495 or email socialmedia@workzmarter.com.

Social Media Trends in US – Do consumers expect something for “Like”?

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EaxctTarget reports indicate that more than 6 in 10 (63%) Facebook users who “like” a brand/ product on Facebook expect something in return. Results from research also show that a leading 58% of Facebook likers expect both access to exclusive content, events or sales, and discounts or promotions through Facebook. Only 37% do not expect anything to happen.

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How can LinkedIn work for your business

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LinkedIn is the largest professional social network online today with an astounding 135 million users and a targeted audience of business professionals. It is important in order to achieve a better and successful networking to have completed your profile 100%.
1. Professional image as your profile
To make a good first impression and it is essential to attracting connections too.
2. Create a compelling headline
You only have 120 characters at the top of your profile to describe what you do, so use compelling keywords so the right professionals on LinkedIn can discover you.
3. Work Experience
List your current position and at least two past positions. Again use descriptive keywords if possible as the ones you quoted in your headline if possible, and don’t forget to describe your role for each position.
4. “Summary” section
This section will give you the possibility to describe who you are and how you help people. It is preferable to write your summary in the third person.
5. “Specialties” section
It is important that you use customer-focused keywords for the simple reason that this section will help you show up in search results within LinkedIn.
6. Recommendations
Request recommendations that can be displayed on your profile. The best way to receive recommendations is to first give them! (you will need 3 recommendations in order for your profile to be completed)
7. “Interests” and “Groups and Associations” sections
Each of these terms will be hyper-linked and will take you to other users in the network who share these interests.

Read more, free Ebook:  LEARNING LINKEDIN FROM THE EXPERTS

For further information about workshops, one2one training and our Social Media Connect  distribution service call 02380 768495 or email socialmedia@workzmarter.com.

Facebook Timeline and your Business Page

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Facebook Timeline has a set of new features which affects what a businesses can and can not control on their business page.  In this article we will talk about the new features in an order that follows the path of setting up a Facebook Timeline:
1. Cover Photo
Choose an image that is representative of your brand, company.
2. Profile picture
A logo is a great choice for a profile picture.
3. Organize Views and Apps
The new design features photos, likes, and apps at the top of your page, below your cover photo. Photos are automatically featured in the first spot, but page admins can rearrange the rest to feature the most important ones first.
4. Star, Hide, Pin
By hovering over individual stories, you can make them wider, hide them from your Timeline with the pencil icon, highlight them as important with the star icon, or delete them entirely.
5. Enable Messages
Admins can now allow users to send them personal messages, making it easier for brands to have private conversations with their fans.
6. Milestones
This allows page admins to highlight some of their business’ biggest accomplishments, such as fan growth, award wins, product releases, etc.

Read more, free Ebook: NEW FACEBOOK BUSINESS PAGE TIMELINES

For further information about workshops, one2one training and our Social Media Connect  distribution service call 02380 768495 or email socialmedia@workzmarter.com.

Why Should you advertise on Facebook?

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Online advertising has gone through incredible growth in the last few years and social advertising. The best thing about Facebook advertising is that it can be very well-targeted. The Facebook ad campaign can be targeted to:

• Location;
• Age group;
• Sex;
• Education;
• Keywords;
• Work place;
• Relationship status;
• Language;
• Connections (fan page, event or group) – this means you can for example target fans of your competitor;
• Friends’ connections;

Facebook ad pricing works on an auction system just like Google ads. You place a bid to tell Facebook how much you are willing to pay per click (CPC), or per thousand people who will potentially see your ad (CPM). Your actual cost will depend on how many other people are bidding for the same demographics or keywords.

Read more, free eBook: HOW TO CREATE EPIC FACEBOOK ADS

For further information about workshops, one2one training and our Social Media Connect  distribution service call 02380 768495 or email socialmedia@workzmarter.com.

Create the perfect Twitter profile for your brand

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1. Call-to -Action Banners
The new Twitter brand pages will enable businesses to add a customer header under their profile bio. This header is the perfect opportunity to show some more personality and include a call-to action (CTA), a link that directs visitors to a desired action you want them to take.
2. Featured Tweet
The new brand pages will let you feature a tweet at the top of your Twitter feed. This is a great way to highlight particular campaigns, promotions, or offers which you’d like to get more visibility over a longer period of time.
3. Custom Backgruand
Creating a custom background is one improvement you can make right away. Users who stumble across your profile will expect to see basic branding, such as company name, logo, and URLs.

Read more, free EBook:HOW TO ATTRACT NEW CUSTOMERS WITH TWITTER
For further information about workshops, one2one training and our Social Media Connect  distribution service call 02380 768495 or email socialmedia@workzmarter.com.

Important Facts about Google+ for your business

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1. Pages can’t add people to Circles until the page is added first or mentioned.
2. Pages can be made for a variety of different entities, whereas profiles can only be made for people.
3. The default privacy setting for elements on your business page is public.
4. Google+ Pages automatically unfollow you if you unfollow them.
5. Pages have the +1 button.
6. Pages can’t +1 other pages, nor can they +1 content on the web.
7.  Pages don’t receive notifications via email, text, or in the Google bar.
8. Pages don’t have the option to share to ‘Extended Circles.’
9. Local pages have special fields that help people find the business physical location.
10. Google+ Pages can’t even mention you unless you’re connected.

Read more, free Ebook: HOW TO USE GOOGLE+ FOR BUSINESS

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How Social Media can help you with your link building

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Social media has become an important tool in attracting a large number of inbound links at a low cost. Here are ten quick ways in which you can start gathering inbound links organically.
1. Guest Blog Posts
Guest blogging is one of the quickest ways to attract links. You ask for permission to or are invited to write an article for someone else’s website.
2. Contest
The Internet overflows with contest opportunities offering prizes. They get shared easily and present an ideal platform to increase brand exposure, links and leads.
3. Controversy
A controversial topic is a great way to attract inbound links and social sharing.
4. Directories
Sites like Google & Yelp as directories help us find the answers to our searches.
5.Lists
Lists are the most popular types of blog posts and attract inbound links.
6. Define New Concepts
Spot new trends in your industry early. Notice common problems and pain points. Look for complex ideas and start discussions around these topics.
7. How to Content
People online are searching for information they can use right away. Target a relevant topic and find something that has not been written about or take a new stance on an old subject.
8. Badges
A mix between a logo and a banner, a badge should serve as a mini-ad for you.
9. Social Networks
Your website and blog should include social media sharing buttons to let people easily spread your content across their networks.
10. Content Distribution
Consider news websites and educational websites and you can also make syndication deals with other blogs for content distribution.

Read more, free eBook:10 STEPS TO SUCCESSFUL SOCIAL LINK BUILDING

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