Your website is the “storefront” of your business. Your website needs to attract customers and keep them coming back for more. There are always many ways to improve any website.
Below, we’ve included a list of 10 questions that could help you to improve your website.
So pull up your website and ask yourself the following questions:
1. Where do your eyes go first?
You only have a few seconds to capture the attention of your audience…make sure they’re seeing something important.
2. Can you tell what the website is about?
Again, you only have a few seconds to communicate your unique value, so be clear and compelling.
3. Is important information above the fold?
Make sure your opt-in forms and Unique Selling Proposition are available without scrolling down.
4. Are the benefits highlighted?
Your visitors want to quickly learn “what’s in it for them.” Spell out the benefits clearly on the homepage.
5. Is there a clear call to action?
If they like what they see, prospects need to know what to do next. It can be to buy now, start a free trial, or simply download a free report.
6. Are the colors and font distracting?
Jarring colors, quick animation, and gaudy fonts can really be distracting. And if your visitors are distracted, they’ll click away. Ensure that contrast levels and text sizes are ‘acceptable’. Just because you have perfect 20:20 vision doesn’t mean that anyone can read your site.
7. Do you feel personally connected?
Consumers want to buy from people, not machines. Connect with your prospects by being honest, straightforward, and using a conversational style.
8. Are there links to social media?
Many people want to do a little more research before buying. Linking to social media sites gives your potential customers another glimpse into your company (and perhaps a few testimonials from other customers).
9. Can people understand your text?
Think about your audience and reword those confusing sentences.
10. Do you have relevant images on your website?
Some of the most attractive features of websites that draw people to visit them are the images. While it is true that content is the most important part when trying to increase website ranking, the images are the ones that keep people from being bored while they are on your pages. By all means create beautiful images, but don’t forget to optimise them for the web. You may have a quick connection.
Once you determine a few areas where you can improve, develop a plan to start implementing changes. You don’t have to do them all at once – just do a few at a time until you have a website that really converts.
“Workzmarter not harder”