We all know the phrase about “failing to plan and planning to fail ..” but how many business owners have a social media strategy? We all know the value of business plans and budgets and marketing plans but I wonder how many have a social media plan? Here are some ideas to consider –
1. What are you trying to achieve – more enquiries, more ‘likes’ on Facebook? more sales? or build your credibility online?
2. Who is your audience? Will they know who you are or what you do?
3. Have you done your research? Do you know what your ideal customer wants or needs?
That’s just the start! Watch this space for more ideas…
————————————————————————————Workzmarter provide a range of business services to help you to work more effectively – from training and coaching you to providing virtual assistants to do the work for you – Check out our Social Media Connect to help you to use social media
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