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Prediction #1: Investment in Social Media will Become a Necessity, not a Luxury

Innovative New Year resolutions for 2010

With 92% of business owners recently indicating that social media is important to their business (up from 86% in 2013), this prediction appears to be on track. Businesses are continuing to re-allocate budgets away from traditional methods of advertising towards social media and other inbound marketing strategies.

A major concern among business owners remains measuring the ROI for their social media efforts. Other issues that may be hindering the effectiveness of social media for some businesses include a lack of education and trained personnel – making it difficult to efficiently carry out day-to-day social media tasks (never mind strategizing or tying social media into wider business goals). read more…forbes

Workzmarter provide a range of business services to help you to work more effectively – from training and coaching you to providing virtual assistants to do the work for you – Check out our Social Media Connect to help you to use social media Call 07545 982838 

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