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Calls-to-action should be used in each and every one of your marketing tactics: emails, social media updates, press releases, trade shows etc.
The fastest way to grab someone’s attention is by making your call to action stand out from the rest of the page and making it dominant. Good writing matters in marketing; being able to articulate ideas clearly is key to capturing the attention of prospects. This rule is crucial when it comes to calls-to-action also the size it is important too.
Your call-to-action needs to be above the fold so viewers don’t have toscroll down in order to see it.
Read more, free Ebook: MASTERING THE DESIGN AND COPY OF CALLS-TO-ACTION