Experian says Pinterest is now the third most popular social network in the U.S., based on number of visits, surpassed only by Facebook and Twitter. I only came across it last week but it appears to be making some huge moves on some of the other social media sites.
Experian’s “2012 Digital Marketer: Benchmark and Trend Report” says social networking has reached new highs, with 91 percent of adults using social media regularly as well as 15 percent of all U.S. Internet visits dedicated to social media sites in December 2011. But the landscape of social media has changed greatly in the past year. Pinterest, for example, is virtually coming out of nowhere to now having President Obama “pinning” on the network.
Pinterest surprised many last December when it was revealed as a top 10 social network. The new Experian report says Pinterest’s traffic surged 50 percent between February and January of this year, which is growth that’s stunning in itself. That surge has allowed the site to overtake services like Tumblr, LinkedIn, and Google+ for what Experian says is the third highest number of visits in February. Experian’s report didn’t go into that much detail, but we contacted the firm and they provided the following brand-new data for March, showing Pinterest at a clear no. 3 position for U.S.-based visits: Read more…
It is clear that there will be lots of new ideas in this area this year. Do you have any new favourites?