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Social networkingEvery other week, it seems a new stat pops up, released to prove that social network X is more popular than social network Y. Whether it’s Facebook dominating the market, Google+ adding users fast, or newcomer Pinterest grabbing 11 million visits in one month, the battle of the social networks shows no sign of letting up. Many ask, “Who will be the ultimate winner?” But perhaps this is the wrong question.

Mounting evidence suggests that the battle of the social networks isn’t a zero sum game. Both Facebook and Google+ are growing in popularity and activity. Tumblr continues to demonstrate it’s more than a fad for millennials. And let’s face it, Twitter is a mainstay. The staying power of social networks — big and small — proves that there needn’t be a “best” social network, or even a “most popular.” Instead, there ought to be a bit more social networking diplomacy. While the public battle for “most liked” social network carries on, trends point to a far more satisfying outcome: diversity of choice.

The truth is, people aren’t using just one social networking site — they are embracing a dozen. ComScore’s latest digital usage study, 2012 U.S. Digital Future in Focus, found that social networking accounted for 16.6% of time spent online in 2011. In December alone, Twitter drew 37.5 million uniques, while LinkedIn and Google+ drew 33.5 million and 20.7 million, respectively. In that same month, the average user spent 151 minutes on Tumblr, 80 minutes on Pinterest, and 423 minutes on Facebook. Oh, and MySpace just gained one million users — in a month.

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For further information about workshops, one2one training and our Social Media Connect  distribution service call 02380 768495 or email socialmedia@workzmarter.com.