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smart phoneMobile applications can be one of the best ways to keep your consumers engaged with your brand as they are on the move. But first you have to decide whether or not you actually need it. Here’s how to make that decision.

As you review your overall mobile marketing strategy, it is important to remember that it’s more than just building an application. An app can be a great engagement medium, but it isn’t necessarily the right solution for each business type and each business need. You need to evaluate those issues, listen to what your customers want, and ask yourself these questions:

  • Am I trying to reach the most people possible? According to recent numbers released by Pew Research, only 35% of Americans own a smartphone. While that is rather high and will only increase, that’s still 65% of consumers that can’t use an app. If you’re looking to reach the masses, you need to evaluate how many of your customers are actually using these devices, and if they are, which platforms (iPhone, Android, etc.) they prefer.
  • Do you need a mobile app or mobile Web site? “It really comes down to budgets and again, determining where your customers are,” says Adhami. “If you don’t have a budget to build an app, don’t do it just for the sake of having an application. If mobile advertising would work best, go with that. If enhancing your mobile site is easier, do that first, because it works across the many different smartphone platforms. If you’re not targeting or tailoring your solution to your business and your customers, it has very little value.”
  • Do you have the time to do the care and feeding of a mobile app? An app is not like a microsite you can take down in a few months. The applications that do best in the market demand your users to come back over and over again, and that requires you to refresh and develop new content. If you can’t do that, you won’t get repeat visitors and your app will end up losing.
  • What phones do your customers use? You may need to develop a variety of apps for different platforms, dependent upon where your customers are. Companies that develop their first app for every platform are not recognizing where their customers are and where their business will fit in best.

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We can help your business with custom application development tailored to your specific requirements. Regardless of your business size or the purpose of the App you want, we will deliver rich internet application, available for Play Shop (Android Market) and Iphone. For further information call 02380 768495 or email enquiries@workzmarter.com .

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