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For a company or brand to be successful marketing with social media in 2012, two main things will need to happen.
- Create unique content. So many brands and individuals are creating amazing content that you will need to do something not only amazing but unique, so that you gain the attention you’re looking for.
- Be consistent. You can’t just create this unique content a few times; you need to create a schedule for yourself to come out with unique content on a consistent basis.
If you fail to do both of these, someone else will gain your customers’ attention.
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