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Search engine superpower, Google, has started indexing comments made publically on websites, such as Facebook, the Telegraph reports this morning.
Comments made on sites such as Facebook, Disqus and Intense Debate will now show up in Google search results. This means that user presence and consumer ratings will have a direct effect on a websites’ ranking.
This development is down to the web tools that Google uses to index sites are now able to read these comments, which were previously programmed as too complex to be encoded.
On top of this Facebook’s influence is felt beyond its specific url because of services such as Facebook add-ons. This is causing website owners who originally declined using comment add-ons that did not increase search rankings to rethink their decisions.
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