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Google+ opens up to brands. After nearly 100 days since launching, Google+ is now accepting brands to host their own page on the social networking site.
Quickest off the bat has been Angry Birds, Burberry and Mumsnet, reports the Telegraph.
Bradley Horowitz, vice president of product for Google+, told the newspaper that this is “the biggest product launch” to date, allowing brands to finally take advantage of social networking features unique to this site.
The internet super power has spent the last few months fully optimising this platform especially for brands, with the help of Ford Motors.
Services such as Google Circles, group hangouts and full integration with Google-owned YouTube differentiates it from Facebook and Twitter, and will prove an attractive prospect to marketers.
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