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I did say that it would happen and here is Google’s attack –

Google is challenging Facebook domination by unveiling a new project called Google+ that it says will try to make online sharing more like real life.

More than a year in the works, Google+ lets users share things with smaller groups of people through ‘circles’. This means only university friends, workmates, or families – but not necessarily all at once – would be able to see photos, links or updates.

Another feature called ‘sparks’ aims to make it easier to find online content you care about, whether fishing or recipes. That can then be shared with friends who might be interested in it. In an online video, Google calls it “nerding out” and exploring a subject together.

Early reviews also suggest that the ‘hangout’ and ‘huddle’ elements of Google+, which enable video and mobile chat, could be aimed at challenging Skype, which was recently bought by Microsoft for $8.5bn (£5.3bn).

“Google+ should give Blekko, Skype and a gaggle of group messaging companies a pause,” said Om Malik, who has had an early view of the project.

Lou Kerner, a social media analyst for Wedbush, believes Facebook has already won the competition to become the world’s global social network. But he said: “I don’t think they’re seeing this as a direct competitor to Facebook.”

Google+ has limited access to the service to selected users to begin with. That appears to be a reaction to the calamitous launch of its Google Buzz service in February 2010, when it was made available immediately to the 75 million users of Google Mail, leading to complaints about privacy invasion, because it let everyone who had emailed a person see all the others as part of their Buzz contacts. Read more about Google+ here

Do you think you will be swayed to use it??

“Workzmarter not harder”

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