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I came across this very interesting video which shows that the power of Social networks can not only influence the way that we think and act but also perhpa sunlock some ideas on how we can encourage people, custoemrs, clienst to accept different ideas???

Renowned scientists Christakis and Fowler present compelling evidence for our profound influence on one another’s tastes, health, wealth, happiness, beliefs, even weight, as they explain how social networks form and how they operate.

Is this a different way to see how we, as social animals, work?