“It’s worth keeping hold of every scrap of paper or business card with someone’s contact details on as you never know when you’re going to need them” says Peter Jones from Dragons Den (Newbusiness magazine) He goes on to say “I can’t overestimate the importance of building a network and using it to increase your knowledge base. Usually this is something that I try and do face-to-face or at least on the phone rather than via the internet but however you communicate these connections can be vital to commercial success.”
How good is your data? Many businesses forget about their client list. It is probably one of the most important assets of the business and the most neglected. In my experience it pays to find ways to contact your clients on a regular basis – new products and services, upgrades to existing services, news that is relevant to them, even your successes. A little bit or brainstorming can produce a number of ideas for contacting your clients. What ideas do you use for keeping in touch?
[Next time: tools to use for keeping in contact ]