New app – Sidekix enables urban walkers to navigate according to shops…

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Sidekix enables urban walkers to navigate according to shops, galleries, restaurants, nightlife, and even their footwear.

Originally, navigation apps were used to help get people from A to B the quickest way possible. But we have seen an app that helps nocturnal walkers find the most well-lit route and one that enables visitors to choose the most beautiful path. Now, Sidekix combines many of the features from previous navigation apps and enables the user to customize their walk according to their interests — they can even filter by what shoes they are wearing.

To use, urban walkers input their start point and desired location. Then, they can add factors to their search, such as a business or amenity they need to pass en route, if they want to take a road with lots of shops or eateries, or if they want to go a way they haven’t been before. The app then curates a path for them to follow. Read more…

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Workzmarter provide a range of business services to help you to work more effectively – from training and coaching you to providing virtual assistants to do the work for you – call 07545 982838 

Ideas for Digital Marketing & Social Media ? … David Vane

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I have not been here for a while (other projects took priority) but now I am back! So what has been happening and what is the forecast for this year for social media and on line marketing? There are new platforms coming out almost every day and it is making it even more difficult to decide which ones to use!

Facebook, Twitter and LinkedIn are still the main platforms for most small and medium sized businesses with a question mark over Google+ and some people moving to Instagram and Pinterest.

I hope to get back to some regular posts from my favourite blog Social Media Manager meanwhile we are still offering help with your social media management with Social Media Connect
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Workzmarter provide a range of business services to help you to work more effectively – from training and coaching you to providing virtual assistants to do the work for you – call 07545 982838 

Music in the City is coming – October 3rd and 4th!!

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more-venues1Music in the City is Southampton’s premier music event celebrating and promoting the wonderful diversity of musical talent within Southampton City for the benefit of all residents and city visitors.

The project, Music in the City, was set up by a small group of people who want to make more of the music in Southampton. We aim to:

º Help music in Southampton get the recognition it deserves;
º Promote the great range of music in this city;
º Get more people involved in music – singing, playing, learning, performing, and enjoying;
º Support the music-making that improves many peoples’ health and happiness in life ;
º Bring music to places where it doesn’t usually happen, like our historic buildings;
º Bring together the music communities in Southampton; and
º Hold a showcase festival every year to celebrate and get people involved.

 

The project was initiated in 2009 by Linda Norris when she was a City Councillor, and is supported, by the City Council.

But there are people involved in Music in the City from many different organisations, venues, and musical genres. More people are joining up all the time. See the last few years here

Come and join us here is a list of venues and their programmes

Social Media Strategy – What’s yours like?


We all know the phrase about “failing to plan and planning to fail ..” but how manyspecial_6247 business owners have a social media strategy? We all know the value of business plans and budgets and marketing plans but I wonder how many have a social media plan? Here are some ideas to consider –

1. What are you trying to achieve – more enquiries, more ‘likes’ on Facebook? more sales? or build your credibility online?

2. Who is your audience? Will they know who you are or what you do?

3.  Have you done your research? Do you know what your ideal customer wants or needs?

That’s just the start! Watch this space for more ideas…

————————————————————————————Workzmarter provide a range of business services to help you to work more effectively – from training and coaching you to providing virtual assistants to do the work for you – Check out our Social Media Connect to help you to use social media
Call 07545 982838 for more information about our courses and consultancy 

High Speed Business Broadband vouchers in Southampton area…

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Are you interested in upgrading your broad band connection?

The general web page about these vouchers is Connection Vouchers which has a yes/no post code check. There is a link there to Cities offering Broadband Connection Vouchers.
Be careful we nearly missed ‘Southampton’ as it’s listed as “Greater Southampton”. (Is that so it’s above Portsmouth in the list?)

Anyone actually in Southampton can go directly to Connection Vouchers Southampton. Note, they say “This scheme includes Southampton City Council, Eastleigh Borough Council, part of Test Valley Borough Council and part of New Forest District Council.

If you are eligible there are two options. Use a pre-approved provider or bake-your-own. If not, then fibre may still be available, just not under the scheme. Remember, most providers use Openreach. Cable TV areas may also be able to go with cable broadband. (Cable TV pretty much means “Virgin”.) So it’s worthwhile checking both. For example for home use my son has found Virgin Fibre Broadband is faster and cheaper than other providers.

From Brian Skeggs The IT Gentleman – Thank you Brian!
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Workzmarter provide a range of business services to help you to work more effectively – from training and coaching you to providing virtual assistants to do the work for you – Check out our Social Media Connect to help you to use social media Call 07545 982838 

Is your web site mobile friendly?

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I received a very useful article about Google algorithms and how it will effect your visitors viewing your web site on a mobile device –

On April 21 2015, an update to Google’s algorithm will mean that whether your website is mobile responsive or not will have a direct impact on your mobile search ranking.Google has chosen to use mobile friendliness “as a ranking signal” in all languages which “will have a significant impact” on search results.

It’s been described by many in the industry of web building as ‘mobilegeddon’ and SEO expert Jez Booker from The Internet Works points out: “Normally, Google is rather vague about what an algorithm update is about and it’s possible impact.

In this case they are spelling it out clearly.”And it goes far deeper than that. 67% of mobile users say they’re more likely to buy if the site is mobile-friendly . Last year, the total time spent on mobile platforms – both tablet and smartphone – jumped to 60%  and is only going in one direction. read more…

Two good sites for checking your web site –

Mobile friendly
https://www.google.com/webmasters/tools/mobile-friendly/?url=

Page speeds
https://developers.google.com/speed/pagespeed/insights/?url=

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Workzmarter provide a range of business services to help you to work more effectively – from training and coaching you to providing virtual assistants to do the work for you – Check out our Social Media Connect to help you to use social media Call 07545 982838 

SlideShare as a social media marketing tool??

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Are you using SlideShare as a social media marketing option? Have you consideredSlideshare SlideShare as a conversion tool?SlideShare is useful for sharing highly informative presentations with your audience, but it’s also a hot social platform. Many businesses are missing out on the huge potential of SlideShare as a social marketing and lead conversion tool.

LinkedIn owns SlideShare, which means the platforms work seamlessly together. By participating on SlideShare, you have an important connection with the biggest professional social media platform. If you want to show your expertise in your industry and become a thought leader, the LinkedIn/SlideShare combination is an undeniable powerhouse. read more…

Here are some of my recent Slideshares – “Creating your web site“, “Promoting your web site“, “Making the most of using your Smartphone”  …
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Workzmarter provide a range of business services to help you to work more effectively – from training and coaching you to providing virtual assistants to do the work for you – Check out our Social Media Connect to help you to use social media Call 07545 982838 

Social Media predictions for 2015 …

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So with the ‘noise ‘ of Christmas out of the way and everyone looking forward to 2015 what is going to happen with social media this year? This is an area that has been growing and changing rapidly in 2014 and it does not look as if this will change this year.

There were some new platforms out towards the end of last year – www.streetlife.com Streetlife tsufor local communities, ‘TSU‘ – a new social media platform and ‘ello’ and that’s just the ones that I found!

ello

 

There is some talk about Google + closing due to the lack of engagement from the social media community. I am not surprised as I had found it quite difficult to use although Google hangouts have been very useful but you can use them even if you don’t have a Google account now. It will be interesting to see what Google bring out next!

I believe that we shall see a lot of people moving in to blogging this year. Once you get used to the routine you can use your blog to spread the word and engage with people on many different platforms.We created Social Media Connect in 2013 to help people to broadcast their thoughts so perhaps to will take off this year.

We are running a series of courses this year about blogging, social media and the other misunderstood item newsletters. If you are interested please contact courses@workzmarter.com

Workzmarter provide a range of business services to help you to work more effectively – from training and coaching you to providing virtual assistants to do the work for you – Check out our Social Media Connect to help you to use social media Call 07545 982838 

Music in the City this weekend! – 1000 artists, 13 venues…

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Music in the City is in its sixth year celebrating the wonderful diversity of musical talent from the Solent area.
Rock to Jazz, Classical to Bebop, Folk to Blues – from 800 year old vaults to the beautiful art deco City Art Gallery, from the “Guildhall to Shieldhall”, the Sounds and Settings are second to none and its all FREE!

I shall be running the event in King John’s Palace (behind Tudor House in Bugle Street) with a wide selection of musical styles –
1.00 pm Chessel Voice and Blue Sky Choir,
2.00 pm Lantern Brigade,
2.30 pm Skiffuleles,
3.15 pm Wessex Chordsmen,
4.00 pm Twangdillo,
4.45 pm Lucy Kitchen
5.30 pm Nathan Cannon.

click here to see last year’s video!

Why not come and join us and have a fantastic musical day for FREE! Everything starts at 1 pm  …  David Vane (07545 982838)

 

Social Media Marketing Trends for 2014…

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Prediction #1: Investment in Social Media will Become a Necessity, not a Luxury

Innovative New Year resolutions for 2010

With 92% of business owners recently indicating that social media is important to their business (up from 86% in 2013), this prediction appears to be on track. Businesses are continuing to re-allocate budgets away from traditional methods of advertising towards social media and other inbound marketing strategies.

A major concern among business owners remains measuring the ROI for their social media efforts. Other issues that may be hindering the effectiveness of social media for some businesses include a lack of education and trained personnel – making it difficult to efficiently carry out day-to-day social media tasks (never mind strategizing or tying social media into wider business goals). read more…forbes

Workzmarter provide a range of business services to help you to work more effectively – from training and coaching you to providing virtual assistants to do the work for you – Check out our Social Media Connect to help you to use social media Call 07545 982838 

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