SlideShare as a social media marketing tool??

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Are you using SlideShare as a social media marketing option? Have you consideredSlideshare SlideShare as a conversion tool?SlideShare is useful for sharing highly informative presentations with your audience, but it’s also a hot social platform. Many businesses are missing out on the huge potential of SlideShare as a social marketing and lead conversion tool.

LinkedIn owns SlideShare, which means the platforms work seamlessly together. By participating on SlideShare, you have an important connection with the biggest professional social media platform. If you want to show your expertise in your industry and become a thought leader, the LinkedIn/SlideShare combination is an undeniable powerhouse. read more…

Here are some of my recent Slideshares – “Creating your web site“, “Promoting your web site“, “Making the most of using your Smartphone”  …
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Workzmarter provide a range of business services to help you to work more effectively – from training and coaching you to providing virtual assistants to do the work for you – Check out our Social Media Connect to help you to use social media Call 07545 982838 

Social Media predictions for 2015 …

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So with the ‘noise ‘ of Christmas out of the way and everyone looking forward to 2015 what is going to happen with social media this year? This is an area that has been growing and changing rapidly in 2014 and it does not look as if this will change this year.

There were some new platforms out towards the end of last year – www.streetlife.com Streetlife tsufor local communities, ‘TSU‘ – a new social media platform and ‘ello’ and that’s just the ones that I found!

ello

 

There is some talk about Google + closing due to the lack of engagement from the social media community. I am not surprised as I had found it quite difficult to use although Google hangouts have been very useful but you can use them even if you don’t have a Google account now. It will be interesting to see what Google bring out next!

I believe that we shall see a lot of people moving in to blogging this year. Once you get used to the routine you can use your blog to spread the word and engage with people on many different platforms.We created Social Media Connect in 2013 to help people to broadcast their thoughts so perhaps to will take off this year.

We are running a series of courses this year about blogging, social media and the other misunderstood item newsletters. If you are interested please contact courses@workzmarter.com

Workzmarter provide a range of business services to help you to work more effectively – from training and coaching you to providing virtual assistants to do the work for you – Check out our Social Media Connect to help you to use social media Call 07545 982838 

Music in the City this weekend! – 1000 artists, 13 venues…

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Music in the City is in its sixth year celebrating the wonderful diversity of musical talent from the Solent area.
Rock to Jazz, Classical to Bebop, Folk to Blues – from 800 year old vaults to the beautiful art deco City Art Gallery, from the “Guildhall to Shieldhall”, the Sounds and Settings are second to none and its all FREE!

I shall be running the event in King John’s Palace (behind Tudor House in Bugle Street) with a wide selection of musical styles –
1.00 pm Chessel Voice and Blue Sky Choir,
2.00 pm Lantern Brigade,
2.30 pm Skiffuleles,
3.15 pm Wessex Chordsmen,
4.00 pm Twangdillo,
4.45 pm Lucy Kitchen
5.30 pm Nathan Cannon.

click here to see last year’s video!

Why not come and join us and have a fantastic musical day for FREE! Everything starts at 1 pm  …  David Vane (07545 982838)

 

Social Media Marketing Trends for 2014…

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Prediction #1: Investment in Social Media will Become a Necessity, not a Luxury

Innovative New Year resolutions for 2010

With 92% of business owners recently indicating that social media is important to their business (up from 86% in 2013), this prediction appears to be on track. Businesses are continuing to re-allocate budgets away from traditional methods of advertising towards social media and other inbound marketing strategies.

A major concern among business owners remains measuring the ROI for their social media efforts. Other issues that may be hindering the effectiveness of social media for some businesses include a lack of education and trained personnel – making it difficult to efficiently carry out day-to-day social media tasks (never mind strategizing or tying social media into wider business goals). read more…forbes

Workzmarter provide a range of business services to help you to work more effectively – from training and coaching you to providing virtual assistants to do the work for you – Check out our Social Media Connect to help you to use social media Call 07545 982838 

24 hours left to join 4Networking on some great deals…

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Yes there are some fantastic deals available if you are interested in finding new customers and meeting like minded people –
100days

100 days for £100 + VAT click here

 

200
200 days for £200 + VAT plus Business Networking for Dummies FREE! click here

 

300
330 days for £300 + VAT Plus  several great books click here
4networking is one of the most effective networks for meeting new customers and finding potential partners. Over 5000 groups meeting each month at breakfast, lunch and evenings.

David

“Read a 300-page book in 90 minutes with this app…”

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Spritz is a Boston based startup focused on text streaming technology and its integration into modern communication. The founders are serial entrepreneurs with extensive experience in developing and commercializing innovative technologies. We have assembled an international team of experts in reading methodologies and software engineering. Spritz offers a variety of licensing options for the integration with operating systems, applications, wearables, and websites

The Technology
The time consuming part of reading lies mainly in the actual eye Spritz technoloiesmovements from word to word and sentence to sentence. In addition, traditional reading simply takes up a lot of physical space. Spritz solves both of these problems. First, your eyes do not have to move from word to word or around the page that you’re reading. In fact, there’s no longer a page – with Spritz you only need 13 total characters to show all of your content. Fast streaming of text is easier and more comfortable for the reader, especially when reading areas become smaller. Spritz’s patent-pending technology can also be integrated into photos, maps, videos, and websites for more effective communication. Read more

Do you know of any interesting new technologies?

Workzmarter provide a range of business services to help you to work more effectively – from training and coaching you to providing virtual assistants to do the work for you – Check out our Social Media Connect to help you to use social media Call 07545 98283807545 982838 or email enquiries@workzmarter.com

Print 20 photos from your phone for FREE…

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Flag lets users print 20 museum quality photos a month for free, thanks  to small ads placed on the back of each print.

Users downloading the Flag app simply allow it to access their smartphone photos, pick the ones they want printed and click print. Flag then sends the bundle of 4×6″ photos in the mail, printed at museum quality on 220 gram photo paper. Instead of a white space, Flag places ads on the back, which enable users to get up to 20 prints a month for nothing.

As well as the ads, the back of each image also contains a custom caption written by the photographer, and a QR code that contains the metadata of the photo and also allows users to easily order a reprint or share it online. Customers have a choice of rounded corners and laser-cut edges, as well as being able to blow up a single image by printing it across 20 pieces of 4×6″ paper. The photo can also be sent to a friend as a postcard. read more about Flag

Do you have any neat ideas?

Social Media Tips – Quick Facts

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Here are some quick facts about the role social media is currently playing in the business world, courtesy of the 2012 Social Media Marketing Industry Report:

What is your mix???

  1. 94% of all businesses with a marketing department used social media as part of their marketing platform

    Workzmarter not harder

    Workzmarter not harder

  2. Almost 60% of marketers are devoting the equivalent of a full work day to social media marketing development and maintenance
  3. 43% of people aged 20-29 spend more than 10 hours a week on social media sites
  4. 85% of all businesses that have a dedicated social media platform as part of their marketing strategy reported an increase in their market exposure
  5. 58% of businesses that have used social media marketing for over 3 years reported an increase in sales over that period

What has your experience been??

Workzmarter provide a range of business services to help you to work more effectively – from training and coaching you to providing virtual assistants to do the work for you – Check out our Social Media Connect to help you to use social media Call 07545 982838 or email enquiries@workzmarter.com

Social Media Tip 2 – The “Big Three” platforms…

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There are three primary social media outlets that businesses use. Here is a basic overview of each outlet:

  1. Facebook: Facebook’s modest beginning, as a simple networking tool for college
    Workzmarter not harder

    Workzmarter not harder

    students (mainly designed to allow students to let their friends know where the parties were, and to look at the pictures from those parties afterward), belies its current status as a variable and integrated tool for business marketing. The primary method that businesses use to exploit Facebook’s marketing possibilities is by creating a “page” for their business (akin to having a website “on” Facebook itself—think of it as having an interactive yellow pages listing), which Facebook users can follow. Businesses can then use their page to market their products, offer deals, and build their brand.

  2. Twitter: Like Facebook, Twitter began as a social networking tool—a way for friends to keep in touch—but has blossomed into a full-scale business marketing tool. Twitter uses 140 character “tweets” (short messages) that appear in the homepage of all users who “follow” the account. Businesses can use these to release news, market their products, and direct attention to special offers and new content. Hashtags (a word or phrase preceded by a pound sign) can also be searched for on twitter, meaning that followers or users looking for info on that topic can be directed to your account by simply attaching a hashtag to particular concepts or ideas in your business’s tweets.
  3. Google+: Google+ is a relative newcomer but is quickly becoming an important tool for businesses looking to increase their presence in the world of social media marketing. Google+ has features that enable businesses to utilize its model in the ways Twitter and Facebook are used (product marketing, news release, the building of a “follower” base, etc.), but also has several facets these others do not. Google+’s “Promote” option allows you to customize your promotional content by creating different groupings of followers that you can then market differently to, and their “Measure” feature gives businesses an interactive measurement of how their Google+ page is being used. Google+ also offers a tutorial for businesses which gives advice on how best to use its features.

Workzmarter provide a range of business services to help you to work more effectively – from training and coaching you to providing virtual assistants to do the work for you – Check out our Social Media Connect to help you to use social media Call 07545 982838 or email enquiries@workzmarter.com

Social media tip – Know your business

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Know Your Business

One of the keys to a successful social media marketing platform is knowing your

Workzmarter not harder

Workzmarter not harder

own business. A large corporation is going to have needs and attributes which require a very different approach to social media marketing than a small, local business will need to be successful.

Play to your strengths—if you’re a larger company, focus on using social media to connect with a larger audience in order to get national exposure for your brand and products. If you’re a small, local business, use social media to build a dedicated, loyal customer base by offering the personal touch that only a local business can provide.

If your business has a product or service that is primarily used or  purchased by other businesses, use social media to network with other businesses in order to increase your visibility in the commercial marketplace. If your business offers a product or service which is primarily used or purchased by individual consumers, aim to use social media as a way to develop a pool of customers who see your brand as quality, hip, and available.

No matter the size or nature of your business, a knowledge of your company’s strengths, target market, and product or service niche is an essential part of any successful social media marketing platform.

Workzmarter provide a range of business services to help you to work more effectively – from training and coaching you to providing virtual assistants to do the work for you – Check out our Social Media Connect to help you to use social media Call 07545 982838 or email enquiries@workzmarter.com

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