Social Media Strategy – What’s yours like?


We all know the phrase about “failing to plan and planning to fail ..” but how manyspecial_6247 business owners have a social media strategy? We all know the value of business plans and budgets and marketing plans but I wonder how many have a social media plan? Here are some ideas to consider –

1. What are you trying to achieve – more enquiries, more ‘likes’ on Facebook? more sales? or build your credibility online?

2. Who is your audience? Will they know who you are or what you do?

3.  Have you done your research? Do you know what your ideal customer wants or needs?

That’s just the start! Watch this space for more ideas…

————————————————————————————Workzmarter provide a range of business services to help you to work more effectively – from training and coaching you to providing virtual assistants to do the work for you – Check out our Social Media Connect to help you to use social media
Call 07545 982838 for more information about our courses and consultancy 

High Speed Business Broadband vouchers in Southampton area…

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Are you interested in upgrading your broad band connection?

The general web page about these vouchers is Connection Vouchers which has a yes/no post code check. There is a link there to Cities offering Broadband Connection Vouchers.
Be careful we nearly missed ‘Southampton’ as it’s listed as “Greater Southampton”. (Is that so it’s above Portsmouth in the list?)

Anyone actually in Southampton can go directly to Connection Vouchers Southampton. Note, they say “This scheme includes Southampton City Council, Eastleigh Borough Council, part of Test Valley Borough Council and part of New Forest District Council.

If you are eligible there are two options. Use a pre-approved provider or bake-your-own. If not, then fibre may still be available, just not under the scheme. Remember, most providers use Openreach. Cable TV areas may also be able to go with cable broadband. (Cable TV pretty much means “Virgin”.) So it’s worthwhile checking both. For example for home use my son has found Virgin Fibre Broadband is faster and cheaper than other providers.

From Brian Skeggs The IT Gentleman – Thank you Brian!
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Workzmarter provide a range of business services to help you to work more effectively – from training and coaching you to providing virtual assistants to do the work for you – Check out our Social Media Connect to help you to use social media Call 07545 982838 

Is your web site mobile friendly?

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I received a very useful article about Google algorithms and how it will effect your visitors viewing your web site on a mobile device –

On April 21 2015, an update to Google’s algorithm will mean that whether your website is mobile responsive or not will have a direct impact on your mobile search ranking.Google has chosen to use mobile friendliness “as a ranking signal” in all languages which “will have a significant impact” on search results.

It’s been described by many in the industry of web building as ‘mobilegeddon’ and SEO expert Jez Booker from The Internet Works points out: “Normally, Google is rather vague about what an algorithm update is about and it’s possible impact.

In this case they are spelling it out clearly.”And it goes far deeper than that. 67% of mobile users say they’re more likely to buy if the site is mobile-friendly . Last year, the total time spent on mobile platforms – both tablet and smartphone – jumped to 60%  and is only going in one direction. read more…

Two good sites for checking your web site –

Mobile friendly
https://www.google.com/webmasters/tools/mobile-friendly/?url=

Page speeds
https://developers.google.com/speed/pagespeed/insights/?url=

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Workzmarter provide a range of business services to help you to work more effectively – from training and coaching you to providing virtual assistants to do the work for you – Check out our Social Media Connect to help you to use social media Call 07545 982838 

SlideShare as a social media marketing tool??

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Are you using SlideShare as a social media marketing option? Have you consideredSlideshare SlideShare as a conversion tool?SlideShare is useful for sharing highly informative presentations with your audience, but it’s also a hot social platform. Many businesses are missing out on the huge potential of SlideShare as a social marketing and lead conversion tool.

LinkedIn owns SlideShare, which means the platforms work seamlessly together. By participating on SlideShare, you have an important connection with the biggest professional social media platform. If you want to show your expertise in your industry and become a thought leader, the LinkedIn/SlideShare combination is an undeniable powerhouse. read more…

Here are some of my recent Slideshares – “Creating your web site“, “Promoting your web site“, “Making the most of using your Smartphone”  …
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Workzmarter provide a range of business services to help you to work more effectively – from training and coaching you to providing virtual assistants to do the work for you – Check out our Social Media Connect to help you to use social media Call 07545 982838 

Social Media predictions for 2015 …

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So with the ‘noise ‘ of Christmas out of the way and everyone looking forward to 2015 what is going to happen with social media this year? This is an area that has been growing and changing rapidly in 2014 and it does not look as if this will change this year.

There were some new platforms out towards the end of last year – www.streetlife.com Streetlife tsufor local communities, ‘TSU‘ – a new social media platform and ‘ello’ and that’s just the ones that I found!

ello

 

There is some talk about Google + closing due to the lack of engagement from the social media community. I am not surprised as I had found it quite difficult to use although Google hangouts have been very useful but you can use them even if you don’t have a Google account now. It will be interesting to see what Google bring out next!

I believe that we shall see a lot of people moving in to blogging this year. Once you get used to the routine you can use your blog to spread the word and engage with people on many different platforms.We created Social Media Connect in 2013 to help people to broadcast their thoughts so perhaps to will take off this year.

We are running a series of courses this year about blogging, social media and the other misunderstood item newsletters. If you are interested please contact courses@workzmarter.com

Workzmarter provide a range of business services to help you to work more effectively – from training and coaching you to providing virtual assistants to do the work for you – Check out our Social Media Connect to help you to use social media Call 07545 982838 

Music in the City this weekend! – 1000 artists, 13 venues…

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Music in the City is in its sixth year celebrating the wonderful diversity of musical talent from the Solent area.
Rock to Jazz, Classical to Bebop, Folk to Blues – from 800 year old vaults to the beautiful art deco City Art Gallery, from the “Guildhall to Shieldhall”, the Sounds and Settings are second to none and its all FREE!

I shall be running the event in King John’s Palace (behind Tudor House in Bugle Street) with a wide selection of musical styles –
1.00 pm Chessel Voice and Blue Sky Choir,
2.00 pm Lantern Brigade,
2.30 pm Skiffuleles,
3.15 pm Wessex Chordsmen,
4.00 pm Twangdillo,
4.45 pm Lucy Kitchen
5.30 pm Nathan Cannon.

click here to see last year’s video!

Why not come and join us and have a fantastic musical day for FREE! Everything starts at 1 pm  …  David Vane (07545 982838)

 

Social Media Marketing Trends for 2014…

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Prediction #1: Investment in Social Media will Become a Necessity, not a Luxury

Innovative New Year resolutions for 2010

With 92% of business owners recently indicating that social media is important to their business (up from 86% in 2013), this prediction appears to be on track. Businesses are continuing to re-allocate budgets away from traditional methods of advertising towards social media and other inbound marketing strategies.

A major concern among business owners remains measuring the ROI for their social media efforts. Other issues that may be hindering the effectiveness of social media for some businesses include a lack of education and trained personnel – making it difficult to efficiently carry out day-to-day social media tasks (never mind strategizing or tying social media into wider business goals). read more…forbes

Workzmarter provide a range of business services to help you to work more effectively – from training and coaching you to providing virtual assistants to do the work for you – Check out our Social Media Connect to help you to use social media Call 07545 982838 

24 hours left to join 4Networking on some great deals…

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Yes there are some fantastic deals available if you are interested in finding new customers and meeting like minded people –
100days

100 days for £100 + VAT click here

 

200
200 days for £200 + VAT plus Business Networking for Dummies FREE! click here

 

300
330 days for £300 + VAT Plus  several great books click here
4networking is one of the most effective networks for meeting new customers and finding potential partners. Over 5000 groups meeting each month at breakfast, lunch and evenings.

David

“Read a 300-page book in 90 minutes with this app…”

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Spritz is a Boston based startup focused on text streaming technology and its integration into modern communication. The founders are serial entrepreneurs with extensive experience in developing and commercializing innovative technologies. We have assembled an international team of experts in reading methodologies and software engineering. Spritz offers a variety of licensing options for the integration with operating systems, applications, wearables, and websites

The Technology
The time consuming part of reading lies mainly in the actual eye Spritz technoloiesmovements from word to word and sentence to sentence. In addition, traditional reading simply takes up a lot of physical space. Spritz solves both of these problems. First, your eyes do not have to move from word to word or around the page that you’re reading. In fact, there’s no longer a page – with Spritz you only need 13 total characters to show all of your content. Fast streaming of text is easier and more comfortable for the reader, especially when reading areas become smaller. Spritz’s patent-pending technology can also be integrated into photos, maps, videos, and websites for more effective communication. Read more

Do you know of any interesting new technologies?

Workzmarter provide a range of business services to help you to work more effectively – from training and coaching you to providing virtual assistants to do the work for you – Check out our Social Media Connect to help you to use social media Call 07545 98283807545 982838 or email enquiries@workzmarter.com

Print 20 photos from your phone for FREE…

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Flag lets users print 20 museum quality photos a month for free, thanks  to small ads placed on the back of each print.

Users downloading the Flag app simply allow it to access their smartphone photos, pick the ones they want printed and click print. Flag then sends the bundle of 4×6″ photos in the mail, printed at museum quality on 220 gram photo paper. Instead of a white space, Flag places ads on the back, which enable users to get up to 20 prints a month for nothing.

As well as the ads, the back of each image also contains a custom caption written by the photographer, and a QR code that contains the metadata of the photo and also allows users to easily order a reprint or share it online. Customers have a choice of rounded corners and laser-cut edges, as well as being able to blow up a single image by printing it across 20 pieces of 4×6″ paper. The photo can also be sent to a friend as a postcard. read more about Flag

Do you have any neat ideas?

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