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We’ve been nibbling around it for a while, but 2012 will be the year of the multimedia social network.
Photo- and video-based social interaction will grow. There is more meat on Instagram and Viddy and Tout than bun, and that enables the whole point of social networking—making and perpetuating connections and seeing the world through someone else’s eyes.
I don’t expect these services to dethrone Facebook, as many people simply are not comfortable with multimedia. But already you’re seeing power users reduce their Facebook (and Twitter) musings in favor of multimedia, where a picture (or video) speaks louder than 140 characters.
Given that the camera on your smartphone is almost as good as your actual camera, the multimedia-driven social networks are here to stay and will be an emerging force for brands in 2012, too.
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