“Read a 300-page book in 90 minutes with this app…”

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Spritz is a Boston based startup focused on text streaming technology and its integration into modern communication. The founders are serial entrepreneurs with extensive experience in developing and commercializing innovative technologies. We have assembled an international team of experts in reading methodologies and software engineering. Spritz offers a variety of licensing options for the integration with operating systems, applications, wearables, and websites

The Technology
The time consuming part of reading lies mainly in the actual eye Spritz technoloiesmovements from word to word and sentence to sentence. In addition, traditional reading simply takes up a lot of physical space. Spritz solves both of these problems. First, your eyes do not have to move from word to word or around the page that you’re reading. In fact, there’s no longer a page – with Spritz you only need 13 total characters to show all of your content. Fast streaming of text is easier and more comfortable for the reader, especially when reading areas become smaller. Spritz’s patent-pending technology can also be integrated into photos, maps, videos, and websites for more effective communication. Read more

Do you know of any interesting new technologies?

Workzmarter provide a range of business services to help you to work more effectively – from training and coaching you to providing virtual assistants to do the work for you – Check out our Social Media Connect to help you to use social media Call 07545 98283807545 982838 or email enquiries@workzmarter.com

Print 20 photos from your phone for FREE…

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Flag lets users print 20 museum quality photos a month for free, thanks  to small ads placed on the back of each print.

Users downloading the Flag app simply allow it to access their smartphone photos, pick the ones they want printed and click print. Flag then sends the bundle of 4×6″ photos in the mail, printed at museum quality on 220 gram photo paper. Instead of a white space, Flag places ads on the back, which enable users to get up to 20 prints a month for nothing.

As well as the ads, the back of each image also contains a custom caption written by the photographer, and a QR code that contains the metadata of the photo and also allows users to easily order a reprint or share it online. Customers have a choice of rounded corners and laser-cut edges, as well as being able to blow up a single image by printing it across 20 pieces of 4×6″ paper. The photo can also be sent to a friend as a postcard. read more about Flag

Do you have any neat ideas?

Social Media Tips – Quick Facts

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Here are some quick facts about the role social media is currently playing in the business world, courtesy of the 2012 Social Media Marketing Industry Report:

What is your mix???

  1. 94% of all businesses with a marketing department used social media as part of their marketing platform

    Workzmarter not harder

    Workzmarter not harder

  2. Almost 60% of marketers are devoting the equivalent of a full work day to social media marketing development and maintenance
  3. 43% of people aged 20-29 spend more than 10 hours a week on social media sites
  4. 85% of all businesses that have a dedicated social media platform as part of their marketing strategy reported an increase in their market exposure
  5. 58% of businesses that have used social media marketing for over 3 years reported an increase in sales over that period

What has your experience been??

Workzmarter provide a range of business services to help you to work more effectively – from training and coaching you to providing virtual assistants to do the work for you – Check out our Social Media Connect to help you to use social media Call 07545 982838 or email enquiries@workzmarter.com

Social Media Tip 2 – The “Big Three” platforms…

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There are three primary social media outlets that businesses use. Here is a basic overview of each outlet:

  1. Facebook: Facebook’s modest beginning, as a simple networking tool for college
    Workzmarter not harder

    Workzmarter not harder

    students (mainly designed to allow students to let their friends know where the parties were, and to look at the pictures from those parties afterward), belies its current status as a variable and integrated tool for business marketing. The primary method that businesses use to exploit Facebook’s marketing possibilities is by creating a “page” for their business (akin to having a website “on” Facebook itself—think of it as having an interactive yellow pages listing), which Facebook users can follow. Businesses can then use their page to market their products, offer deals, and build their brand.

  2. Twitter: Like Facebook, Twitter began as a social networking tool—a way for friends to keep in touch—but has blossomed into a full-scale business marketing tool. Twitter uses 140 character “tweets” (short messages) that appear in the homepage of all users who “follow” the account. Businesses can use these to release news, market their products, and direct attention to special offers and new content. Hashtags (a word or phrase preceded by a pound sign) can also be searched for on twitter, meaning that followers or users looking for info on that topic can be directed to your account by simply attaching a hashtag to particular concepts or ideas in your business’s tweets.
  3. Google+: Google+ is a relative newcomer but is quickly becoming an important tool for businesses looking to increase their presence in the world of social media marketing. Google+ has features that enable businesses to utilize its model in the ways Twitter and Facebook are used (product marketing, news release, the building of a “follower” base, etc.), but also has several facets these others do not. Google+’s “Promote” option allows you to customize your promotional content by creating different groupings of followers that you can then market differently to, and their “Measure” feature gives businesses an interactive measurement of how their Google+ page is being used. Google+ also offers a tutorial for businesses which gives advice on how best to use its features.

Workzmarter provide a range of business services to help you to work more effectively – from training and coaching you to providing virtual assistants to do the work for you – Check out our Social Media Connect to help you to use social media Call 07545 982838 or email enquiries@workzmarter.com

Social media tip – Know your business

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Know Your Business

One of the keys to a successful social media marketing platform is knowing your

Workzmarter not harder

Workzmarter not harder

own business. A large corporation is going to have needs and attributes which require a very different approach to social media marketing than a small, local business will need to be successful.

Play to your strengths—if you’re a larger company, focus on using social media to connect with a larger audience in order to get national exposure for your brand and products. If you’re a small, local business, use social media to build a dedicated, loyal customer base by offering the personal touch that only a local business can provide.

If your business has a product or service that is primarily used or  purchased by other businesses, use social media to network with other businesses in order to increase your visibility in the commercial marketplace. If your business offers a product or service which is primarily used or purchased by individual consumers, aim to use social media as a way to develop a pool of customers who see your brand as quality, hip, and available.

No matter the size or nature of your business, a knowledge of your company’s strengths, target market, and product or service niche is an essential part of any successful social media marketing platform.

Workzmarter provide a range of business services to help you to work more effectively – from training and coaching you to providing virtual assistants to do the work for you – Check out our Social Media Connect to help you to use social media Call 07545 982838 or email enquiries@workzmarter.com

There’s an app for that…


Through app, consumers connect with local fashion boutiques based on social interests

The walkby app enables users to ‘follow’ new trends or products in order to receive notifications when local boutique stores have stock that matches their interests.

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The fashion industry and social networks are just as dynamic as each other, which is perhaps why they lend themselves well to each other in a retail scenario, something that Material Wrld has already picked up on. Now the walkby app enables users to ‘follow’ new trends or products in order to receive notifications when local boutique stores have stock that matches their interests. Read More…

Through single app, homeowners can control multiple household gadgets

Revolv wants to offer a complete home automation system, managed through a single smartphone app.

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We’ve seen a number of innovations aim to bring the home into the 21st century, from app-controlled light bulbs to stoves that respond to text messages. The difference with new startup Revolv is that it wants to offer a complete home automation system, managed through a single smartphone app. Read more …

Have you any interesting ideas for apps?

Workzmarter provide a range of business services to help you to work more effectively – from training and coaching you to providing virtual assistants to do the work for you – Call 07545 982838 or email enquiries@workzmarter.com

Some interesting ideas for using your smart phone

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Love them or hate them they are here to stay so let’s look at some of the interesting ways that people are using their smart phones -

Smartphone-based intercom enables homeowners to see who’s at the door remotely

DoorBot is a system that aims to replace the doorbell with a camera that broadcasts direct to homeowners’ smartphones.

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LaunchKey has already helped web users to boost their online security with logins verified on their smartphone, but what about security in the real world? DoorBot is a system that aims to replace the doorbell with a camera that broadcasts direct to homeowners’ smartphones. Read more…

App offers instant and easy small payment gift requests

Ok’d enables anyone to take a photograph of a product and instantly receive money from a friend or relative to pay for it.

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Regular readers of Springwise may remember Jifiti, the app that lets consumers scan a barcode with their smartphone to gift the item to a friend. Now Ok’d enables anyone to take a photograph of a product and instantly receive money from a friend or relative to pay for it. Read more…

Have you any interesting ideas for apps?

Workzmarter provide a range of business services to help you to work more effectively – from training and coaching you to providing virtual assistants to do the work for you – Call 02380 768495 or email enquiries@workzmarter.com

How a wave of ‘restaurantrepreneurs’ are cooking up new business models

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From Helen Dhaliwal’s Red Hot World Buffet – a high-quality ‘all you can eat’ buffet – to Rebecca Mascarenha’s neighbourhood-style restaurants, Emma Sinclair looks at a new wave of ‘restaurantrepreneurs’ cooking up a treat for savvy diners.

read more 

Are you a closset enterpreneur? What would you do if you had the opporutnity? Let us know below …

Thinking of starting your own business? Go to Solent Business Growth Network or call 02380 768495.

 

One in four Brits want to start a business

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“UK entrepreneurship is on the rise, with one in four people wishing to start a business, according to research from business software provider Sage.

The YouGov study of over 3,000 participants found that new businesses in the north east could be set to grow the most, with 11% from this region planning to start up, compared to 9% in London.

Doing something they are passionate about full time was the most popular incentive for people from the north east to start a business, with 38% of participants giving this as their key motivation.” read the full artice here

Are you a closset enterpreneur? What would you do if you had the opporutnity? Let us know below …

Thinking of starting your own business? Go to Solent Business Growth Network or call 0800 612 9976.

MS Office 365 – useful or another fad? What do you think?

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I have always been a  keen user of MS Office and have enjoyed the comfort of using Outlook to manage my days and the joy of now using icloud to connect Calendar, Contacts to my ipad and iphone! No more copying.

“If you’re a small business or startup, Microsoft Office 365 should be on your technology shortlist. It’s a cloud-based suite based on the world’s most popular office software that launched in late June. It will likely get small businesses and enterprises to start considering cloud software solutions if they haven’t already. Microsoft also hopes this offering can edge into the space Google Apps has had to itself for several years.

After testing the suite’s small business tools for several weeks, I’m convinced that it’s a strong option for small businesses, startups, and enterprises. It’s possibly even better for small companies than Google Apps. With a promise of 99.9% uptime, generally reasonable pricing, a deep list of features, and rich cross-application compatibility, I can see many businesses wanting to use Office 365.

Opinions are mixed on just how useful the Office 365 will be to small businesses and nimble startups. Our own Matthew Lynley made the case that startups with young personnel that grew up with social networking won’t see Office 365 as the ideal solution for them. But frequent VentureBeat columnist Peter Yared argued that Office 365 will clobber Google Apps and similar cloud software options because it has familiarity and considerably more features.”  read more  – http://venturebeat.com/2011/07/29/hands-on-review-microsoft-office-365/

So has anyone any experience of using 365? Is it really the one fo the future or is Google APps still a strong contenter? And what about Windows 8 and how will that work with all of this?

Workzmarter provide a range of business services to help you to work more effectively – from training and coaching you to providing virtual assistants to do the work for you – Call 02380 768495 or email enquiries@workzmarter.com

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